Our Story
The Humble Beginnings of Betterichi Watches
Betterichi Watches sprang to life in Zibo, a city where the aroma of sizzling barbecue skewers fills the air and the simplicity and honesty of its people form the fabric of everyday life. In Zibo, a city steeped in the values of Confucian culture, our founder, Bruce, found his calling amidst the unassuming yet profound ethos of his surroundings.
At Betterichi Watches, our vision extends beyond crafting exquisite timepieces. Nestled in the heart of Zibo, a city vibrant with the aroma of sizzling barbecues and enriched by the honest character of its people, we are more than one of Asia's largest watch manufacturers. Our mission is never to maximum profit, but to genuinely care for and uplift everyone who shares our vision of perfecting our craft.
Craftsmanship Rooted in Honesty and Simplicity
Growing up in Zibo, Bruce was immersed in an environment where honesty wasn't just a virtue but a way of life. The city's straightforward, earnest character significantly influenced Betterichi's approach to watchmaking. We believe in creating timepieces that reflect the integrity and simplicity of our roots, ensuring that every watch is as authentic and reliable as the city where our story began.
Betterichi: A Name That Echoes Our Ethos
The name 'Betterichi' is more than a label; it's a reflection of our ethos. It embodies the aspiration to constantly better our craft, to enrich the lives of those who wear our watches, and to honor the rich heritage of watchmaking.
Core Values: Respect, Innovation, and Heritage
Our core values are straightforward – respect for our people, innovation in our craft, and honoring our heritage. Our commitment to these values shapes every watch we create. We believe in conducting business ethically and sustainably, treating every client and employee with respect, as emphasized in our family business practices.
People: The Essence of Our Brand
Our focus on people extends beyond the craftsmen to those who wear our watches. Each Betterichi watch is more than a timepiece; it's a testament to the wearer's appreciation for enduring craftsmanship and design.
Dreams and Innovation: Driving Forward
Inspired by a dream to redefine industry standards, Betterichi is synonymous with innovation. Our designs embody a balance between traditional artistry and contemporary technology, capturing both timeless elegance and forward-thinking design.
Family: The Pillars of Our Brand
Betterichi's story is anchored in family – a legacy of watchmaking passed down through generations. Bruce's journey from the factory floors to leading Betterichi is a testament to this legacy, guided by lessons in precision, passion, and perseverance.
Join Our Journey
As Betterichi continues to evolve, we invite you to be part of our narrative – a story that honors the past while embracing the future, a brand that embodies respect, innovation, and heritage. With every Betterichi watch, we offer not just a measure of time, but a piece of a story that spans generations.
